About Craig Roth

Author Archive | Craig Roth

Impact/Value Framework

In their 1987 article “The changing value of communications technology” Michael Hammer and Glenn Mangurian presented the Impact/Value framework that can be used to think about the value of Information Technology. Vertical axis of the Impact/Value framework Time: in particular time compression is important. Distance: in particular overcoming geographical limitations is significant. Relationships: sometimes organizational [...]

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Bass Diffusion Model

The Bass Model or Bass Diffusion Model was developed by Frank Bass.  It consists of a differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is [...]

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BHAG (Big Hairy Audacious Goal)

BHAG stands for Big, Hairy, Audacious Goal.  It was coined by business professors James Collins and Jerry Porras in their HBR article about enduring corporate visions.  A BHAG is a strategic business statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be externally questionable, but not [...]

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Strategy Dynamics

Strategy Dynamics is a business framework developed by Kim Warren that explains how business performance has developed up to the current date, and how to develop and implement strategies to improve future performance. The approach emphasises building and sustaining the resources and capabilities needed to succeed. The target of Strategy Dynamics is to answer some [...]

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TDC Matrix

The Time Distance Complexity Matrix (TDC Matrix) is a business framework created by Ben Tiggelaar. It helps assess the value or influence of information and communication technology (ICT) and the internet as a general concept. It is used throughout the strategy development process, for example vision, mission, strategic analysis and implementation etc. The framework is [...]

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Total Cost of Ownership

Total Cost of Ownership (TCO) is a financial estimate whose purpose is to help consumers and enterprise managers determine direct and indirect costs of a product or system. It is a management accounting concept that can be used in full cost accounting or even ecological economics where it includes social costs. For manufacturing, as TCO [...]

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First Mover Advantage

First Mover Advantage (FMA) is the advantage gained by the initial (“first-moving”) significant occupant of a market segment. It may be referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match. The first mover has the [...]

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Consumer Decision Journey

The Consumer Decision Journey, sometimes also called the Customer Decision Journey, is a business framework developed by McKinsey & Co.  It describes the process a consumer goes through of making a purchase.  The Consumer Decision Journey proposes that the customer goes through four phases in a cyclical process. Each phase represents a potential marketing battleground [...]

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Game Theory

Game Theory is a study of strategic decision making. More formally, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory. Game theory is mainly used in economics, political science, and psychology, as well [...]

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Benchmarking

A benchmark is a point of reference for a measurement. Benchmarking is process of comparing one’s business processes and performance metrics to industry bests or best practices from other industries. It does this by capturing performance metrics and comparing their values with a comparable set of previously recorded measures. This comparison set can be taken [...]

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