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Brainstorming

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Osborn claimed that brainstorming was more effective than individuals [...]

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Ashridge Mission Model

Ashridge Mission Model is a mission statement creation by the Ashridge Strategic Management Research Center. ¬†Ashridge Strategic Management Center’s founding director, Andrew Campbell, has spent much of his professional career studying mission statements. In fact, Campbell’s framework of four important mission statement dimensions has come to be known as the Ashridge Mission Model (cf. Campbell, [...]

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Twelve Principles of the Network Economy

In a superb and revolutionary article in Wired, Kevin Kelly described the Twelve Principles of the Network Economy.  (Read New Rules of the New Economy here.) According to Kelly, the emerging new economy represents a tectonic upheaval in our commonwealth, a social shift that rearranges our lives. More than mere hardware or software ever can. [...]

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