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GE-McKinsey Matrix

The GE-McKinsey Matrix is a business framework to perform a business portfolio analysis on the Strategic Business Units of a corporation. It is also commonly referred to as GE Matrix, McKinsey Matrix, GE Multi-factoral Analysis, Business Assessment Array, and GE Business Screen. It was developed jointly by McKinsey and General Electric in the early 1970s as [...]

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Stakeholder Value Perspective

Stakeholder Value Perspective is a management concept that regards maximization of the interests of its all stakeholders (customers, employees, shareholders, and the community) as its highest objective. Its objective is to maximize this value by following policies that (1) minimize cost and waste while improving the quality of its products, (2) enhance the skills and [...]

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Seven Surprises

The Seven Surprises is a business framework described by Michael Porter, Jay Lorsch, and Nitin Nohria.  It describes surprises or unexpected challenges for new CEOs.  This concept was introduced in an HBR article titled “Seven Surprises for New CEOs.” As a newly appointed CEO, one may think to finally have the power to set strategy. [...]

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Strategy Map

A Strategy Map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s. The [...]

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Value Mapping

The Value Mapping method by Andrew Jack is a second generation Performance Management model, trying to avoid some of the weaknesses of existing frameworks. Performance Management As a result of the performance measurement revolution many organizations have numerous measures of performance. However often with significant weaknesses in the way that these measures are identified, integrated, [...]

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Multi-Channel Marketing

Multi-Channel Marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalog, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a [...]

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OODA Loop

The OODA loop (for Observe, Orient, Decide, and Act) is a concept originally applied to the combat operations process, often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes. The concept was developed by military strategist and USAF Colonel John Boyd.  Although the OODA [...]

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Positioning

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.  Starting from 1969, two young marketing guys, Jack Trout and Al Ries, wrote, spoke and disseminated to the advertising and PR world about a new concept [...]

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Root Cause Analysis

Root cause analysis (RCA) is a method of problem solving that tries to identify the root causes of faults or problems that cause operating events. Root Cause Analysis (RCA) is a structured step by step technique that focuses on finding the real cause of a problem and dealing with that. Rather than merely dealing with [...]

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Marketing Mix

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering, and is often synonymous with the Four Ps: Price Product Promotion Place (or Placement) In service marketing, however, the four Ps have been expanded to the Seven Ps [...]

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