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Bass Diffusion Model

The Bass Model or Bass Diffusion Model was developed by Frank Bass.  It consists of a differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is [...]

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Strategy Dynamics

Strategy Dynamics is a business framework developed by Kim Warren that explains how business performance has developed up to the current date, and how to develop and implement strategies to improve future performance. The approach emphasises building and sustaining the resources and capabilities needed to succeed. The target of Strategy Dynamics is to answer some [...]

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TDC Matrix

The Time Distance Complexity Matrix (TDC Matrix) is a business framework created by Ben Tiggelaar. It helps assess the value or influence of information and communication technology (ICT) and the internet as a general concept. It is used throughout the strategy development process, for example vision, mission, strategic analysis and implementation etc. The framework is [...]

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Total Cost of Ownership

Total Cost of Ownership (TCO) is a financial estimate whose purpose is to help consumers and enterprise managers determine direct and indirect costs of a product or system. It is a management accounting concept that can be used in full cost accounting or even ecological economics where it includes social costs. For manufacturing, as TCO [...]

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Game Theory

Game Theory is a study of strategic decision making. More formally, it is “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” An alternative term suggested “as a more descriptive name for the discipline” is interactive decision theory. Game theory is mainly used in economics, political science, and psychology, as well [...]

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Benchmarking

A benchmark is a point of reference for a measurement. Benchmarking is process of comparing one’s business processes and performance metrics to industry bests or best practices from other industries. It does this by capturing performance metrics and comparing their values with a comparable set of previously recorded measures. This comparison set can be taken [...]

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Brand Identity Prism

An obvious benefit of using a human being for a metaphor for a brand is that it becomes much more easy, especially for non-experts, to understand and discuss what a brand stands for. Consumers easily perceive brands as if they would have personality traits. What is the Brand Identity Prism? According to Jean-Noel Kapferer, brand [...]

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Strategic Risk Management

Corporate treasurers and chief financial officers have become adept at quantifying and managing a wide variety of risks: financial, hazard, and operational. To defend themselves, they use tried-and-true tools such as hedging, insurance, and backup systems. Some companies have even adopted the concept of Enterprise Risk Management, integrating available risk management techniques in a comprehensive, [...]

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Operations Research

Operations Research (OR), or Operational Research, is a discipline that deals with the application of advanced analytical methods to help make better decisions. It is often considered to be a sub-field of mathematics. The terms management science and decision science are sometimes used as more modern-sounding synonyms. Employing techniques from other mathematical sciences, such as [...]

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Value Creation Index

The Value Creation Index (VCI) is a tool that was designed to quantify the link between an organization’s non-financial performance and its valuation in the markets. Traditional methods of assessing organizational performance are no longer adequate in today’s economy. The price of a stock is less and less determined by earnings or its asset base. [...]

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