Archive | Ethics RSS feed for this section

GE-McKinsey Matrix

The GE-McKinsey Matrix is a business framework to perform a business portfolio analysis on the Strategic Business Units of a corporation. It is also commonly referred to as GE Matrix, McKinsey Matrix, GE Multi-factoral Analysis, Business Assessment Array, and GE Business Screen. It was developed jointly by McKinsey and General Electric in the early 1970s as [...]

Continue Reading Comments { 0 }

Stakeholder Value Perspective

Stakeholder Value Perspective is a management concept that regards maximization of the interests of its all stakeholders (customers, employees, shareholders, and the community) as its highest objective. Its objective is to maximize this value by following policies that (1) minimize cost and waste while improving the quality of its products, (2) enhance the skills and [...]

Continue Reading Comments { 0 }

Value Mapping

The Value Mapping method by Andrew Jack is a second generation Performance Management model, trying to avoid some of the weaknesses of existing frameworks. Performance Management As a result of the performance measurement revolution many organizations have numerous measures of performance. However often with significant weaknesses in the way that these measures are identified, integrated, [...]

Continue Reading Comments { 0 }

Hierarchy of Needs

Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation”. Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth [...]

Continue Reading Comments { 0 }

Corporate Reputation Quotient

The Corporate Reputation Quotient of Harris-Fombrun is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group such as consumers, investors, employees, or key influencers. The instrument enables research on the drivers of a company’s reputation, and allows to compare reputations both within and across [...]

Continue Reading Comments { 0 }

SWOT Analysis

A SWOT analysis, also called SWOT Matrix (as it is typically portrayed in a 2×2 matrix), is a business framework used in management and strategy formulation.  It is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried [...]

Continue Reading Comments { 0 }

Attribution Theory

Attribution Theory is a field of social psychology, which was born out of the theoretical models of Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross. Attribution Theory is concerned with the ways in which people explain (or attribute) the behavior of others. It explores how individuals “attribute” causes to events and how this [...]

Continue Reading Comments { 0 }

Clarkson Principles

Clarkson Principle or Clarkson Principles originated from the University of Toronto School of law of corporate social performance and Ethics Research Center (Clarkson Centre for Business Ethics & Board Effectiveness, CC (BE) 2) in the four conference of 1993 to 1998 organizations. During the meetings, the students from each school together, around the stakeholder theory [...]

Continue Reading Comments { 0 }

Performance Prism

The Performance Prism (Cranfield University) is an innovative performance measurement and Performance Management framework of the second generation. Its advantage over other frameworks is that it covers all stakeholders of an organization. Principally investors, customers & intermediaries, employees, suppliers, regulators and communities. It does this in two ways: by considering what the wants and the [...]

Continue Reading Comments { 0 }

Six Thinking Hats

Six Thinking Hats is a book by Edward de Bono. The term Six Thinking Hats is used to describe the tool for group discussion and individual thinking. “Six Thinking Hats” and the associated idea parallel thinking provide a means for groups to plan thinking processes in a detailed and cohesive way, and in doing so [...]

Continue Reading Comments { 0 }
© 2017, Marketing Mix Hub