Archive | Finance RSS feed for this section

Dynamic Regression

Dynamic Regression is a regression model that includes lagged values of explanatory variables or of dependent variables or both. The relationship between the forecast variable and the explanatory variable is modeled using a transfer function. A dynamic regression model can predict what will happen if the explanatory variable changes. The Dynamic Regression model is similar [...]

Continue Reading Comments { 0 }

Exponential Smoothing

Exponential Smoothing Model (ESM) is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forecasts. The time series data themselves are a sequence of observations. The observed phenomenon may be an essentially random process, or it may be an orderly, but noisy, process. Whereas [...]

Continue Reading Comments { 0 }

Regression Analysis

Regression Analysis is a statistical technique for estimating the relationships among variables. It includes many techniques for modeling and analyzing several variables, when the focus is on the relationship between a dependent variable and one or more independent variables. More specifically, regression analysis helps one understand how the typical value of the dependent variable changes [...]

Continue Reading Comments { 0 }

Horizontal Integration

Horizontal Integration is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Like its counterpart, Vertical Integration, Horizontal Integration is a potential strategic move which a firm may consider.  Horizontal Integration in marketing is much more common than Vertical Integration is in production. Horizontal Integration means to acquire [...]

Continue Reading Comments { 0 }

Strategic Risk Management

Corporate treasurers and chief financial officers have become adept at quantifying and managing a wide variety of risks: financial, hazard, and operational. To defend themselves, they use tried-and-true tools such as hedging, insurance, and backup systems. Some companies have even adopted the concept of Enterprise Risk Management, integrating available risk management techniques in a comprehensive, [...]

Continue Reading Comments { 0 }

Operations Research

Operations Research (OR), or Operational Research, is a discipline that deals with the application of advanced analytical methods to help make better decisions. It is often considered to be a sub-field of mathematics. The terms management science and decision science are sometimes used as more modern-sounding synonyms. Employing techniques from other mathematical sciences, such as [...]

Continue Reading Comments { 0 }

Product-Market Growth Matrix

The Product-Market Growth Matrix, also known as the Ansoff Matrix, is a business framework that has proven to be very useful in business unit strategy processes to determine business growth opportunities. The Product-Market Matrix has two dimensions: products and markets. Over these 2 dimensions, four growth strategies can be formed. Growth Strategies in the Product-Market [...]

Continue Reading Comments { 0 }

ADL Strategic Condition Matrix

The Arthur D. Little (ADL) Strategic Condition Matrix is a business framework related to strategy formulation and portfolio management. ADL has two main dimensions: 1. Competitive Position and 2. Industry Maturity. Competitive Position is driven by the sectors or segments in which a Strategic Business Unit (SBU) operates. The product or service which it markets, [...]

Continue Reading Comments { 0 }

Value Creation Index

The Value Creation Index (VCI) is a tool that was designed to quantify the link between an organization’s non-financial performance and its valuation in the markets. Traditional methods of assessing organizational performance are no longer adequate in today’s economy. The price of a stock is less and less determined by earnings or its asset base. [...]

Continue Reading Comments { 0 }

Product Life Cycle

The Product Life Cycle business framework can help to analyze maturity stages of products and industries.  For any marketer, understanding your product life cycle offers invaluable strategic insight, from pricing to positioning. The term was used for the first time by Theodore Levitt in 1965 in an Harvard Business Review article: “Exploit the Product Life [...]

Continue Reading Comments { 0 }
© 2017, Marketing Mix Hub