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Benchmarking

A benchmark is a point of reference for a measurement. Benchmarking is process of comparing one’s business processes and performance metrics to industry bests or best practices from other industries. It does this by capturing performance metrics and comparing their values with a comparable set of previously recorded measures. This comparison set can be taken [...]

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Bottom of the Pyramid

The bottom of the (economic) pyramid consists of the 4 billion people living on less than $2.50 per day. For more than 50 years, the World Bank, donor nations, various aid agencies, national governments, and, lately, civil society organizations have all done their best, but they were unable to eradicate poverty.  This concept is also [...]

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Brand Identity Prism

An obvious benefit of using a human being for a metaphor for a brand is that it becomes much more easy, especially for non-experts, to understand and discuss what a brand stands for. Consumers easily perceive brands as if they would have personality traits. What is the Brand Identity Prism? According to Jean-Noel Kapferer, brand [...]

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ARIMA

ARIMA stands for AutoRegressive Integrated Moving Average. The ARIMA Time Series Analysis uses lags and shifts in the historical data to uncover patterns (e.g. moving averages, seasonality) and predict the future. The ARIMA model was first developed in the late 60s but it was systemized by Box and Jenkins in 1976. ARIMA can be more [...]

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Dynamic Regression

Dynamic Regression is a regression model that includes lagged values of explanatory variables or of dependent variables or both. The relationship between the forecast variable and the explanatory variable is modeled using a transfer function. A dynamic regression model can predict what will happen if the explanatory variable changes. The Dynamic Regression model is similar [...]

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Exponential Smoothing

Exponential Smoothing Model (ESM) is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forecasts. The time series data themselves are a sequence of observations. The observed phenomenon may be an essentially random process, or it may be an orderly, but noisy, process. Whereas [...]

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Regression Analysis

Regression Analysis is a statistical technique for estimating the relationships among variables. It includes many techniques for modeling and analyzing several variables, when the focus is on the relationship between a dependent variable and one or more independent variables. More specifically, regression analysis helps one understand how the typical value of the dependent variable changes [...]

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Retargeting (Remarketing)

Retargeting (also called Remarketing and Audience Targeting) is a form of online marketing/advertising.  It allows the advertiser to track all users that visit his webpage (or any online destination), and find those users across almost any site on the web. These users will see your ads as they navigate to their favorite blog, news site, [...]

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SERVQUAL

ERVQUAL (also called RATER) is a service quality framework. SERVQUAL was developed in the mid-1980s by Zeithaml, Parasuraman & Berry. SERVQUAL means to measure the scale of Quality in the service sectors.  SERVQUAL was originally measured on 10 aspects of service quality: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding the customer and tangibles. [...]

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Bricks and Clicks

The Bricks and Clicks (also called Clicks and Bricks, Click and Mortar, or Bricks, Clicks, and Flips) business model refers to the marriage of traditional ways to conduct a business (often using direct, face-to-face contacts with customers) and Internet ways to interact with customers (often via websites, email, FTP and other internet technologies)–and sometimes with the third [...]

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