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Blue Ocean Strategy

Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini [...]

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Rule of Three

What is the Rule of Three? The Rule of Three method from Jagdish Sheth and Rajendra Sisodia holds that 3 big companies will evolve/adapt to dominate any industry. Name the players in almost any industry; from airlines (United, America, and Delta) to fast food (McDonalds, Burger King and Wendy’s) and you’ll find that 3 is [...]

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Delta Model

Delta model is a customer-based approach to strategic management. Compared to a philosophical focus on the characteristics of a product (product economics), the model is based on customer economics.   The Delta Model is a strategy framework that was developed by Dean Wilde, along with other members of Dean & Company, and Arnoldo Hax of the [...]

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