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Product Life Cycle

The Product Life Cycle business framework can help to analyze maturity stages of products and industries. ¬†For any marketer, understanding your product life cycle offers invaluable strategic insight, from pricing to positioning. The term was used for the first time by Theodore Levitt in 1965 in an Harvard Business Review article: “Exploit the Product Life [...]

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GE-McKinsey Matrix

The GE-McKinsey Matrix is a business framework to perform a business portfolio analysis on the Strategic Business Units of a corporation. It is also commonly referred to as GE Matrix, McKinsey Matrix, GE Multi-factoral Analysis, Business Assessment Array, and GE Business Screen. It was developed jointly by McKinsey and General Electric in the early 1970s as [...]

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