Tag Archives | business intelligence

Business Intelligence

Business Intelligence (BI) aims at making better business decisions through the use of a broad category of Management Information Systems, applications and technologies for gathering, storing, analyzing, and providing access to data. BI uses timely and accurate information to make decisions.  BI is a set of theories, methodologies, processes, architectures, and technologies that transform raw [...]

Continue Reading Comments { 0 }

Exponential Smoothing

Exponential Smoothing Model (ESM) is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forecasts. The time series data themselves are a sequence of observations. The observed phenomenon may be an essentially random process, or it may be an orderly, but noisy, process. Whereas [...]

Continue Reading Comments { 0 }
© 2018, Marketing Mix Hub