Tag Archives | corporate strategy

Horizontal Integration

Horizontal Integration is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Like its counterpart, Vertical Integration, Horizontal Integration is a potential strategic move which a firm may consider.  Horizontal Integration in marketing is much more common than Vertical Integration is in production. Horizontal Integration means to acquire [...]

Continue Reading Comments { 0 }

Vertical Integration

In microeconomics and management, the term vertical integration describes a style of management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal [...]

Continue Reading Comments { 3 }
© 2018, Marketing Mix Hub