Tag Archives | Customer Relationship Management

Database Marketing

Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct Marketing messages emphasize a focus on the customer, data, and [...]

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Analytical CRM

Analytical CRM is the part of Customer Relationship Management that aims at storing, analyzing and applying the knowledge about customers and about ways to approach customers, typically using databases, statistical tools, data mining, machine learning, Business Intelligence and reporting methodologies.  Analytical CRM analyses data (gathered as part of operational CRM, or from other sources) in [...]

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Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.  CRM can be defined in a number of ways. Some people stress the significance of information technology in CRM, some argue it [...]

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