Tag Archives | database

Business Intelligence

Business Intelligence (BI) aims at making better business decisions through the use of a broad category of Management Information Systems, applications and technologies for gathering, storing, analyzing, and providing access to data. BI uses timely and accurate information to make decisions.  BI is a set of theories, methodologies, processes, architectures, and technologies that transform raw [...]

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Database Marketing

Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct Marketing messages emphasize a focus on the customer, data, and [...]

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