Tag Archives | e-commerce

Retargeting (Remarketing)

Retargeting (also called Remarketing and Audience Targeting) is a form of online marketing/advertising.  It allows the advertiser to track all users that visit his webpage (or any online destination), and find those users across almost any site on the web. These users will see your ads as they navigate to their favorite blog, news site, [...]

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Bricks and Clicks

The Bricks and Clicks (also called Clicks and Bricks, Click and Mortar, or Bricks, Clicks, and Flips) business model refers to the marriage of traditional ways to conduct a business (often using direct, face-to-face contacts with customers) and Internet ways to interact with customers (often via websites, email, FTP and other internet technologies)–and sometimes with the third [...]

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