Tag Archives | growth strategy

Horizontal Integration

Horizontal Integration is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Like its counterpart, Vertical Integration, Horizontal Integration is a potential strategic move which a firm may consider.  Horizontal Integration in marketing is much more common than Vertical Integration is in production. Horizontal Integration means to acquire [...]

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Product-Market Growth Matrix

The Product-Market Growth Matrix, also known as the Ansoff Matrix, is a business framework that has proven to be very useful in business unit strategy processes to determine business growth opportunities. The Product-Market Matrix has two dimensions: products and markets. Over these 2 dimensions, four growth strategies can be formed. Growth Strategies in the Product-Market [...]

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Porter’s Five Forces

Porter’s Five Forces analysis is a business framework for industry analysis and business strategy development. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An unattractive industry is one in which the combination [...]

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Vertical Integration

In microeconomics and management, the term vertical integration describes a style of management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal [...]

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Competitive Advantage Framework

Competitive Advantage is a business theory proposed by Michael Porter in 1985. This theory suggests that states and businesses should pursue policies that create high-quality goods to sell at high prices in the market. Porter emphasizes productivity growth as the focus of national strategies. Competitive Advantage rests on the notion that cheap labor is ubiquitous [...]

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