Tag Archives | Levitt

Product Life Cycle

The Product Life Cycle business framework can help to analyze maturity stages of products and industries. ¬†For any marketer, understanding your product life cycle offers invaluable strategic insight, from pricing to positioning. The term was used for the first time by Theodore Levitt in 1965 in an Harvard Business Review article: “Exploit the Product Life [...]

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Relationship Marketing

Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication [...]

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