Tag Archives | Product Life Cycle

ADL Strategic Condition Matrix

The Arthur D. Little (ADL) Strategic Condition Matrix is a business framework related to strategy formulation and portfolio management. ADL has two main dimensions: 1. Competitive Position and 2. Industry Maturity. Competitive Position is driven by the sectors or segments in which a Strategic Business Unit (SBU) operates. The product or service which it markets, [...]

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Product Life Cycle

The Product Life Cycle business framework can help to analyze maturity stages of products and industries. ¬†For any marketer, understanding your product life cycle offers invaluable strategic insight, from pricing to positioning. The term was used for the first time by Theodore Levitt in 1965 in an Harvard Business Review article: “Exploit the Product Life [...]

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Prospect Theory

Prospect Theory is a behavioral economic theory that describes the way people chose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known. The theory states that people make decisions based on the potential value of losses and gains rather than the final outcome, and that people evaluate these losses and gains [...]

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