Tag Archives | Three Dimensional Business Definition

Product-Market Growth Matrix

The Product-Market Growth Matrix, also known as the Ansoff Matrix, is a business framework that has proven to be very useful in business unit strategy processes to determine business growth opportunities. The Product-Market Matrix has two dimensions: products and markets. Over these 2 dimensions, four growth strategies can be formed. Growth Strategies in the Product-Market [...]

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Three Dimensional Business Definition

The Three Dimensional Business Definition framework from Harvard Professor Derek F. Abell is a model that can be used for defining the business of a company. The definition of a business is an issue that should not be taken lightly. In his book “Defining the Business – The Starting Point of Strategic Planning” Abell says [...]

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