TDC Matrix

The Time Distance Complexity Matrix (TDC Matrix) is a business framework created by Ben Tiggelaar. It helps assess the value or influence of information and communication technology (ICT) and the internet as a general concept. It is used throughout the strategy development process, for example vision, mission, strategic analysis and implementation etc. The framework is normally used to ask what is the influence (or value) of controlling time, distance and complexity in conjunction with another model–e.g., the Balanced Scorecard, Porter’s Five Forces, or Value Chain Analysis.

Usage of the TDC Matrix

The TDC Matrix can help to find an answer on the following questions:

  • What is the influence (value) of controlling Time, Distance and Complexity on knowledge, creativity and relations?
  • What is the influence (value) of controlling Time, Distance and Complexity within the four perspectives of the Balanced Scorecard?
  • What is the influence (value) of controlling Time, Distance and Complexity on the 5 forces model of Porter to determine the attractiveness of an industry?
  • What is the influence (value) of controlling Time, Distance and Complexity on the value chain model of Porter to analyze activities through which firms can create value and competitive advantage?

The TDC Matrix can be used throughout the entire strategy process (vision, mission, strategic analysis, strategic decision-making, strategy implementation) to assess the value of the internet and of ICT.

Business frameworks like TDC Matrix are invaluable to evaluating and analyzing various business problems. You can download business frameworks developed by management consultants and other business professionals at Flevy here.

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This is a discussion deck template for a corporate strategy development session. In this discussion, we go through a 2-prong approach to growth and evaluate the merits of various growth drivers. This same document is available for purchase on Flevy here.
 
Have you used TDC Matrix in your work? Please share your experiences and insights in the comments section below.

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